So, pretend you’re reading that usual three paragraph description of a startup. Pretend it’s one that’s particularly good at selling the company, with sentences like “driven by innovation” and “empowered by dreams”. That’s not Kinda Connected.
We are driven by our will and empowered by ourselves. That’s it. Oh, and we do whatever we want to. Accidentally, what we want can be a lot of different things, like creating solutions for a problem we find annoying, a service to people we like or making money. We like that last bit the best.