Frugar.com is currently a site for organizing lists of your favorite things – but it wasn’t always that. When I first came into the company it was intended to be a feature phone application for shoppers, which evolved into a barcode reading app for iPhone and into a social network for reviewing products.
I worked as both a Designer (in the earlier versions) and a web developer for Frugar, going through six pivots of the company, an intense learning experience of the inner workings of a startup company.





and it was a good time ;)